Excellence.
Evolution.
Wisdom.

I help people lead and live lives of greater impact and fulfillment.

You're successful. Life looks good on paper. And still, something feels hollow. It’s not a breakdown, not a crisis, just a gap you can't name.

You want more than you're creating right now. You know there’s more to experience, more of you to share, more to give — and you can't yet get a fix on what "more" means.

The birthdays and landmarks throughout the year land differently now. Not with dread, exactly, but with a quiet math you don't say out loud: how much longer can you tolerate a version of success that once lit you up but that you no longer fully believe in.

You're not looking for more to do. You're done proving.

You're here because you're done being competent at a life that isn't quite yours, and you're ready to find out what happens when you stop asking for permission to step into what’s next.

Our work happens non-linearly across these three pillars of your life:

Connection

We deepen the intimacy and vulnerability in every relationship you have, starting with the one to yourself. You see the patterns and beliefs that have been running you, (and the impact it has on others,) clearly enough to choose whether they keep running you.

Contribution

You discover the deeper possibility of what you actually have to offer, not what you've been performing, and you start standing in this depth in your relationships, your work, and the people around you.

Vitality

You live from loving the moments of your own life, not from willpower, or having to prove something, and not from the old habit of moving fast enough that nothing catches up to you.

What Changes

“I’ve become bolder…”

I’ve created a new home for myself, a new home for my business, a stronger team, and a new calling... I've become bolder in my soul character.

Michele Vennard
Owner/Founder, Bikram Yoga San Jose

“I am a conduit for something bigger.”

There's been a shift... In the early part of our work together I was the focal point. I was the purpose. I was the end game. Now, that's shifted, and I am a conduit for something bigger.

Dominic Chapman
Coach, Founder of Parenting by Design

“I have found a much deeper sense of purpose and direction…”

I look back, and I was so negative... I have a completely new perspective. I feel so empowered by the awareness I have of my world…I have found a much deeper sense of purpose and direction in my life since we started our work together.

Danny Rosenberg
Video Game Character Designer

Who I Am

There’s some fun stuff in the linear story of “I was born. I’ve been here. I’ve done this.”

I won a city wide speech competition in grade school.

I climbed some of the highest peaks in North America by age 17.


I was a professional classical orchestra musician in my first career. I’ve shared the stage with Yo Yo Ma, Hillary Hahn, Itzaak Perlman, Midori, Pavoratti, James Taylor, Tito Puente amongst many, many others.

I’ve actually played in Carnegie Hall.

I was a sought after yoga teacher and placed top 10 in the US as part of the Bishnu Ghosh International Yoga Competition.

If I take away the element of time in sharing who I am with you, something else entirely different emerges:

I primarily hold life and work as an opportunity for self-expression.

I’ve navigated the pursuit of excellence across my professional and personal life. Everything I’ve taken on has come out of a deep curiosity combined with a passion for learning and self-discovery. I’ve come to understand that everything can be mirror for understanding ourselves.

I’ve come to see that my greatest learning comes from becoming aware of what is going on inside of me in relation to the external space I have placed myself within.

I know that within the pursuit of excellence lies much heartbreak and disappointment…and it is love that is the internal flame that makes it all worth it.

My game is perfection. Perhaps a word many see as verboten, yet for me, an embraced journey born out of the love of the mystery of all that a moment has to offer and all that I have to offer a moment.

I know that we each have a gift, a medicine, an essence, that is unique and individual to ourselves, and that our deepening of this expression leads to meaning and fulfillment.

I know that achieving a goal is important but also a fleeting moment in time. Imbedded in the pursuit of that desire is also to grow who we are and become someone we want to be.

Being with me is to get present to greatness, mine and your own.

How It Works

How do I get started?

allan@allanjaysantos.com

We’ll schedule a call to connect, discover where you are and what you’d love to create.

We will create a direct experience of the coaching first hand, for you.

You’ll have an understanding of what’s in your way, and how our work together could support your progress.

I’d be happy to connect with you.